IITian Quits Own Company Earning ₹2 Crore Monthly to Join Startup: Why? (2026)

Imagine walking away from a business that generates ₹2 crore in monthly sales. Sounds crazy, right? But that's exactly what one IIT Kanpur graduate did, leaving many scratching their heads. Here’s the story: Pranshi Chaturvedi, founder and CEO of Bellish Group, recently shared an eye-opening encounter on X (formerly Twitter). During a trip, she met an IITian who had built a thriving D2C shoe brand, only to abandon it for a job as a Lead Engineer at a Gurgaon-based startup. And this is the part most people miss—it wasn’t about money or success. The real reason? Frustration with the operational challenges of working with manufacturers in Surat.

Chaturvedi explained that the IITian, despite achieving impressive sales figures, grew weary of the constant supply chain issues. “He got tired of it and decided to use his engineering mind elsewhere,” she noted. This decision sparked a wave of reactions online, with many questioning the specifics of his experience. But here's where it gets controversial—was it just about operational hassles, or were there deeper issues at play? Some speculated caste or community tensions, but Chaturvedi quickly shut down those rumors, emphasizing that it was purely a matter of risk tolerance and personal preference.

The internet had plenty to say. One user, Advik Jain, wondered, “Curious what specifically about the manufacturers made him walk. That's a big decision and there's probably a story there worth hearing.” Another pointed out the courage it takes to walk away from success, while others highlighted the chaotic nature of labor-intensive sectors. Gaurav Sharma summed it up well: “Manufacturing is not a Raja Babu job. You deal with labor issues, supplier pressures, client negotiations, and constant challenges.”

Here’s a thought-provoking question for you: Would you leave a successful business for a job if the operational stress became too much? Or is entrepreneurship worth the grind, no matter the challenges? Let’s discuss in the comments—this story is far from over!

IITian Quits Own Company Earning ₹2 Crore Monthly to Join Startup: Why? (2026)
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